Our Story
Apartment Charm began in 2024 when founder Adam Khanfar downsized into a 460-sq-ft studio in Casablanca and discovered firsthand how thoughtful design can make even the tiniest footprint feel like home. Today our readers span the United States and beyond, all searching for stylish, practical ideas that work in real-life rentals and compact condos.
What We Believe
- Inspiration first: We spotlight fresh trends—like airy neutral palettes that visually expand a room, or pattern-drenching techniques borrowed from top designers—to spark new possibilities.
- Function is non-negotiable: Every tip is road-tested in small spaces so you get solutions that actually fit.
- Sustainability matters: We champion planet-friendly materials and circular design moves because eco decisions now mean healthier homes later.
Our Mission & Vision
We exist to give renters and owners alike the knowledge and confidence to transform any apartment into a personal sanctuary—one that reflects personality, supports wellness, and treads lightly on the planet. By sharing expert advice in everyday language, we aim to make decorating joyful, stress-free, and attainable for every budget.